Saturday, February 27, 2016
Friday, February 12, 2016
Mobile News Consumption Rising, Along With Smartphone Ownership
Ashworth is part of a trend highlighted in the Pew Research Center's report on U.S. smartphone use in 2015. It notes that 64 percent of U.S. adults own a smartphone -- up from 35 percent in 2011. And 68 percent of these smartphone owners use their phones to at least occasionally follow breaking news.
Saturday, February 6, 2016
State of Media: Social Media Referrals Driving Traffic
Journalist Elaine Povich's take on the state of the media? Social media are driving a lot of traffic -- and the algorithms generated by social sites are dictating what she's reading on a daily basis. "Uncle Phil's" choices are becoming her daily playlist.
What else could be taken away from the Pew Research Center's “State of the News Media” report? Mobile visits are outpacing desktop ones for most of the top 50 news sites and their associated apps. For instance, for top news entity Yahoo-ABC News, there were 93.2 million mobile visitors in January 2015, vs. 59 million desktop visitors. Only seven of the top 50 news sites and associated apps had more desktop traffic than mobile in January 2015. MSN News, the BBC and CNET.com led this group. But desktop visits were still important because of time spent on the site, the report notes. For 25 of the top 50 outlets, desktop visitors spent more time per visit than those visiting on their mobile device.
What else could be taken away from the Pew Research Center's “State of the News Media” report? Mobile visits are outpacing desktop ones for most of the top 50 news sites and their associated apps. For instance, for top news entity Yahoo-ABC News, there were 93.2 million mobile visitors in January 2015, vs. 59 million desktop visitors. Only seven of the top 50 news sites and associated apps had more desktop traffic than mobile in January 2015. MSN News, the BBC and CNET.com led this group. But desktop visits were still important because of time spent on the site, the report notes. For 25 of the top 50 outlets, desktop visitors spent more time per visit than those visiting on their mobile device.
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